Whirlpool launches its premium W Collection in Morocco

Whirlpool has launched its premium W Collection in Morocco, bringing together leading edge design and most advanced innovative features including Wi-Fi connectivity and 6th SENSE Technology. The launch of the new W Collection further strengthens Whirlpool’s product offering in Morocco and other countries in the Middle East and Africa region, where the W Collection has been debuted as well.

The Whirlpool event in Casablanca unveiled transformational appliances which offer continuous, connected experiences that improve every stage of the consumer journey. Through engagement with the latest W Collection products and interactive digital experiences, guests were offered a first-hand understanding of how appliances are now “Sensing your World” – anticipating, learning and adapting to our preferences and habits, to be more intuitive and offer a stress-free way to achieve perfect results every time .

Speaking on the launch, Mohamad El Yassir, the Regional Managing Director of MEA, Whirlpool Corporation said, “The launch of the W Collection in our region is an incredible milestone for Whirlpool, as we take our products to the next generation of consumers who thrive on digital connectivity and truly appreciate the simplicity and seamlessness that these appliances bring into their lives. No fewer than 12 products from this range have been honored with an iF Award Label and Red Dot Design Awards for exceptional design. It gives me immense pride to unveil these products for our ever-supportive consumers in Middle East and Africa.”

During the event, Whirlpool showcased how its new products are designed to create an integrated experience in connected homes and which is now further enhanced through new forms of user interaction, optimizing the power of connectivity. The newly launched W Collection in Morocco includes a connected Washing Machine, Oven, Hood, and a Dishwasher.

Highlighting the significance of the launch, Youssef Essaban, General Manager for Whirlpool Morocco said, “With the introduction of the new W Collection, our customers in Morocco have access to an unparalleled product suite that is perfectly designed for a progressive home environment. The new collection offers a revolutionary and intuitive way of accomplishing daily tasks. I’m confident that its elegant and aesthetic styling and intelligent technology will be widely appreciated by our discerning customers in Morocco.”