Whirlpool Corporation
Company and Brand logos
All references to the Whirlpool trade name, used to represent the company, must use the official Whirlpool Corporation logo with “Corporation” under it. Please review the corporate style guide before using company-owned logos.
Whirlpool Company logo
Whirlpool Corp logo, 1C – Black (cmyk) – EPS
Whirlpool Corp logo, 1C – White (cmyk) – EPS
Whirlpool Corp logo, 2C – Black (cmyk) – EPS
Whirlpool Corp logo, 2C – White (cmyk) – EPS
Whirlpool Corp logo, 1C – Black (cmyk) – JPG
Whirlpool Corp logo, 2C – Black (cmyk) – JPG
WEB
Whirlpool Corp logo, 1C – Black (rgb) – PNG
Whirlpool Corp logo, 1C – White (rgb) – PNG
Whirlpool Corp logo, 2C – Black (rgb) – PNG
Whirlpool Corp logo, 2C – White (rgb) – PNG
Whirlpool Corp logo, 1C – Black (rgb) – JPG
Whirlpool Corp logo, 2C – Black (rgb) – JPG
Whirlpool brand logo with registered mark (to be used ONLY in Canada, US & Mexico)
Whirlpool Brand logo – 2 Color – Black – JPG
Whirlpool Brand logo – 2 Color – Black – PNG
Whirlpool Brand logo – 2 Color – Black – EPS
Whirlpool Brand logo – 2 Color – White – PNG
Whirlpool Brand logo – 2 Color – White – EPS
Whirlpool Brand logo – 1 Color – Black – JPG
Whirlpool Brand logo – 1 Color – Black – PNG
Whirlpool Brand logo – 1 Color – Black – EPS
Whirlpool Brand logo – 1 Color – White – PNG
Whirlpool Brand logo – 1 Color – White – EPS
Whirlpool brand logo WITHOUT registered mark (to be used everywhere BUT in Canada, US & Mexico)
Whirlpool Brand logo – 2 Color – Black – JPG
Whirlpool Brand logo – 2 Color – Black – PNG
Whirlpool Brand logo – 2 Color – Black – EPS
Whirlpool Brand logo – 2 Color – White – PNG
Whirlpool Brand logo – 2 Color – White – EPS
Whirlpool Brand logo – 1 Color – Black – JPG
Whirlpool Brand logo – 1 Color – Black – PNG
Whirlpool Brand logo – 1 Color – Black – EPS
Whirlpool Brand logo – 1 Color – White – PNG
Whirlpool Brand logo – 1 Color – White – EPS
KitchenAid brand logo
KitchenAid Brand Logo – JPG
KitchenAid Brand Logo – PNG
KitchenAid Brand Logo – EPS
Hotpoint* brand logo
Note: This logo must include an asterisk with the following:
* Whirlpool Corporation ownership of the Hotpoint brand in EMEA and Asia Pacific regions is not affiliated with the Hotpoint brand sold in the Americas.
Hotpoint* Brand logo – PNG
Hotpoint* Brand logo – EPS
Hotpoint* Brand logo – AI
affresh Logo, no sunburst, Black/Gray – JPG
affresh Logo, no sunburst, Black – PNG
affresh Logo, no sunburst, White – EPS
affresh Logo, no sunburst, White/Gray – JPG
affresh Logo, no sunburst, White – PNG
affresh Logo, no sunburst, Black/White – EPS
affresh Logo, Black/Gray w/sunburst – JPG
affresh Logo, Black w/sunburst – PNG
affresh Logo, Black w/sunburst – EPS
Swash Logo
Swash Brand Logo, Blue – JPG
Swash Brand Logo, Blue – PNG
Swash Brand Logo, Blue – EPS
Swash Brand Logo, Blue/White – PNG
Swash Brand Logo, Blue/White – EPS
Swash Brand Logo, Black – JPG
Swash Brand Logo, Black – PNG
Swash Brand Logo, Black – EPS
Swash Brand Logo, White – PNG
Swash Brand Logo, White – EPS