KIC Appliances - Icon Brands Fridge Freezer CategoryWe are proud to announce that our South African brand KIC has been awarded the prestigious Icon Brand Award by the Ask Africa, South Africa’s largest independent market research company, in the 2017/18 edition of the competition which recognizes the most loyal brands in South Africa.

Ask Afrika created the Icon Brands benchmark for the benefit of marketers, strategists, and brand custodians, and measures which brands are used most loyally by local consumers across all spectrums.

From over 8,000 brands across 19 product categories, our KIC brand made it to Icon status in 2017/2018 for the Household Appliances: Item Owned & Bought new – Combined Fridge/Freezer Category and Separate Freezer Category. A total of 15,284 consumers were surveyed, representing over 25 million adult South African consumers.

“Brand loyalty is what matters the most to us and the ICON Award represents an accolade for the KIC brand, which finds its quality, affordability, and loyalty recognized at the South African level,” says Michelle Morrick, Marketing Communications Manager.  

This is the second award for the KIC brand. A few months back, KIC has won the Kasi Star Brands Award in the Fridge Freezer Category.