The Big Family Switch Up

The Big Family Switch Up is a new web series launched by Indesit brand

The web series shows the home chores’ challenges of nowadays families

Running in the UK, Russia, Italy & France from April 26 to July, our #DoItTogether campaign has been raising so far awareness about gender equality by getting 20M+ of online views and by starting thousands of hundreds of social conversations about how we can all share household chores more fairly in our families.

The #DoItTogether campaign is now ramping up to its exciting next phase: for the upcoming 6 weeks we are inviting consumers to see modern real families making a change happen in “The Big Family Switch Up” purposeful web series, co-created with AOL as digital partner.

This warm genuine family series will follow 4 local families who’s mums and dads have accepted to swap roles with the contribution of their children. By swapping roles we can follow their efforts to take on the challenge to Do It Together.

The series will be promoted through AOL’s premium online media channels such us The Huffington Post, MSN, XBOX or Engadget but also on the Indesit’s own social channels such as YouTube or Facebook.
These consumer stories will feature our Indesit simple and reliable home appliances, as a gender free vital partner that saves them time and effort in tackling the daily chores.

Enjoyed the show? It’s time to get involved!

Indesit is inviting people to visit Indesit UK, Indesit Russia, Indesit Italy and Indesit France Youtube channels to watch and enjoy the stories. If you’re keen to know more about how you can Switch Up your own life, you can also take a special #DoItTogether questionnaire on the Indesit Facebook page or campaign page and learn how you can get involved in the the experiment.