Warm-toned kitchen appliances break away from sea of stainless with modern neutral tint


LAS VEGAS, Jan. 9, 2018 Today’s consumers do not want to sacrifice efficiency, experience or aesthetic in their homes. Whirlpool® Smart Appliances in Fingerprint Resistant Sunset Bronze provide homeowners with the functionality and design desired for kitchens.

With a brushed, satin finish and rose gold undertones, fingerprint resistant sunset bronze brings a subtle warmth to any kitchen style. Inspired by simple forms, clean lines and comfortable use, the contemporary handle design complements the clean look of modern tableware and drawer pulls. The barrel knob achieves a clean look with emphasis on basic geometry. The warm tone complements a variety of cabinet, countertop and flooring options for results that feel personal to families’ homes. It also modernizes the look and feel of more traditional settings. The soft metallic finish takes on a warm glow as it reflects natural light at different times of day, so families can admire the way appliances look whenever in the kitchen.

“The kitchen is more than a place to prep meals or toss stuff, it’s where families care and reconnect with the people who matter,” said Jennifer Tayebi, communications brand manager, Whirlpool brand. “To help make the kitchen a comfortable gathering space for family and friends, we’re bringing expanded color, texture and handle options to our lineup of purposeful appliances.”

Whirlpool® Smart Appliances in Fingerprint Resistant Sunset Bronze will include:

    • Whirlpool® Smart Door-within-Door Refrigerator: Whirlpool® created the Smart Door-within-Door Refrigerator to provide flexibility and functionality for homeowners. This refrigerator won’t just offer more space, it will also provide great usability through unique and purposeful storage features. A wide variety of sizes and types of storage options steer customers into a higher level of organization than they might normally use. It stores 30 percent more in its class[1] with a pantry-inspired layout. Consumers get instant access to the settings they use most with a touchscreen that learns, adapts and suggests customized presets based on the family’s routines.
    • Whirlpool® Smart ENERGY STAR® Certified  Dishwasher with Third Level Rack: The Whirlpool® Smart ENERGY STAR® Certified Dishwasher with Third Level Rack allows for families to care smarter. Families can get customized cycles using the Download & Go™ option right from their phones to wash the way they want[2], count on the flexibility of the Sensor cycle to detect soils in their load to select the right wash and dry settings, load more dishes and get extra room for hard to fit items with the Third Level Rack, and rely on the TotalCoverage spray arm to get the job done.
    • Whirlpool-Brand-Sunset-Bronze-Range-MicrowaveWhirlpool® Smart Over the Range Microwave with Scan-to-Cook Technology: The Whirlpool® Smart Over the Range Microwave with Scan-to-Cook Technology lets families cut out routine steps to get dinner on the table quickly. Scan-to-Cook technology[3] allows families to eliminate the guesswork by sending cooking instructions from their smartphones or tablets straight to their smart microwave. Coming soon, with the help of the Yummly recipe app, families will be able to control the Smart Microwave when in True Convection Bake mode to make cooking simpler than ever before.
    • Whirlpool® Smart Front Control Range: The Whirlpool® Smart Front Control Range with features that cut out routine steps to get dinner on the table quickly. Use a smartphone or tablet to get the right settings every time for frozen foods with Scan-to-Cook technology[3] or make multi-step meals more simple with technology that sends multiple instructions to the oven all at once.

The Whirlpool smart appliances in Fingerprint Resistant Sunset Bronze will be available in Spring 2018.

From January 9-12, CES® attendees can get up close to all Whirlpool brand innovations at booth #41725 in the Smart Home section, located at the Sands Expo Center.

For more information on the company’s care-centric product innovations and to join the conversation, visit ces.whirlpool.com and follow #CareSmarter.

[1] WRF954, WRF964, WRF974, WRF984, WRFA94. Among leading counter depth french door brands.
[2] WiFi & App required. Features subject to change. For details and privacy statement, visit whirlpool.com/connect.
[3] Not all frozen foods included; Requires WiFi and account creation. App features and functionality subject to change. Subject to Terms of Service available at: www.whirlpool.com/connect. Data rates may apply.

About Whirlpool Brand

For more than one hundred years, Whirlpool brand has been inspired by how people care for their families. Whirlpool brand is designing home appliances that are focused on improving how families give and get the care they need with the latest technologies and innovations – whether that means most flexible refrigerator storage for all types of family needs, induction technology for efficient cooking and easier cleaning, or laundry pairs that sense and adapt to clothes with the latest in connected technologies. Whirlpool brand is part of Whirlpool Corporation, the world’s leading manufacturer and marketer of major home appliances. Whirlpool Corporation is also one of Habitat for Humanity’s largest corporate partners for over 15 dedicated years, donating a refrigerator and range to every new Habitat for Humanity home built in North America. For more information on Whirlpool, please visit whirlpool.com/everydaycare or find us on Facebook at facebook.com/whirlpoolusa or Twitter at @WhirlpoolUSA.